Primera Base becomes SuperCompany
SuperCompany, formerly known as Primera Base, officially announces the evolution of its Human Capital Management platform. With a renewed mission to empower HR leaders and teams through intelligent automation, conversational AI, and human-centered design, SuperCompany positions itself at the forefront of the digital HR transformation.
For over four years, Primera Base helped dozens of organizations streamline their talent management and operational HR functions. Drawing inspiration from high-performance sports teams — with a focus on metrics, motivation, and teamwork — the platform established itself as a reliable tool for modern HR leaders. But in 2025, the demands of work have shifted.
The shift toward distributed teams, real-time operations, and experience-driven workplaces has led SuperCompany to rethink the entire model of HR software.
A Platform for Strategic HR
SuperCompany offers a complete suite of tools that simplify and centralize core HR operations — from recruitment and onboarding to performance management and compliance. But more than functionality, it now embeds AI-powered workflows, real-time WhatsApp integration, and automated decision-making support into every layer of the platform.
According to internal product data, HR teams waste up to 30% of their time on repetitive, non-value-added tasks. The upgraded SuperCompany suite aims to reverse that trend.
“HR teams should be driving strategy, not fighting spreadsheets,” says [Founder/CEO Name]. “We’re building the infrastructure for HR to operate in real-time — with the intelligence, precision, and autonomy modern teams require.”
From Primera Base to SuperCompany
The rebrand is more than cosmetic. It's the result of deep work aligning the platform’s capabilities with the future of HR. SuperCompany now operates with four core pillars:
Automation-First Operations – Reducing administrative load through intelligent workflows.
Conversational Interfaces – Managing processes and communication directly via WhatsApp, thanks to the launch of TanIA, SuperCompany’s AI assistant.
Strategic Performance Visibility – Connecting individual and team-level outputs with business results.
Human-Centric Design – Prioritizing user experience to drive adoption, engagement, and real impact.
The rebranding also signals the company’s commitment to serving not just HR professionals, but also operational leaders and decision-makers across all business units.
Introducing TanIA: AI that Talks Talent
A key feature in the new suite is TanIA, an AI-powered assistant that lives within WhatsApp. It allows companies to manage attendance, respond to FAQs, distribute policies, and even support performance conversations — all within the world’s most used messaging app.
This conversational AI reduces friction for deskless workers, improves communication across all levels, and ensures that HR is present and responsive — without adding manual workload to the department.
TanIA is already active in pilot programs across Latin America, with early results indicating a 40% reduction in response times and a significant boost in employee satisfaction.
The Road Ahead
The company will continue to roll out new features, integrations, and use cases throughout 2025, reinforcing its position as the HR tech partner for companies seeking scalable, people-centric solutions.
“SuperCompany is more than a platform. It’s a vision for how organizations can work better, together,” says the leadership team. “We believe HR deserves superpowers — and we’re here to build them.”
For more information or to start your free demo, visit www.supercompany.com
About Me
Guillermo Farías
I aim to bridge the gap between achieving company goals and nurturing employee well-being, creating environments where success and satisfaction thrive in harmony.